I started in the flooring industry in 2006 by working for a flooring company called ProSource Wholesale Floor Covering which had 40 stores across the southeast.
I worked as a general manager in ProSource for 3 years in the Pompano Beach location.
In 2009, the company decided to file chapter 11 bankruptcy. That’s when I left and decided to start Foundation Flooring in October 2009.
At the time, I did everything by myself from operating a forklift to sales and marketing. You name any store task, I was responsible for it.
Our initial goal was to be the lowest cost flooring provider to the trades, working with builders, designers, and contractors.
To achieve that, we partnered with Heartland Flooring.
Heartland handled the installation to help Foundation focus on selling materials.
We started our operations in a small 2000 square foot showroom warehouse building right near the Fort Lauderdale Executive Airport.
The first year in business was extremely tough. We struggled month to month to make our numbers and to cover our expenses. But after some diligence and old-fashioned customer service, we started to pick up some steam towards the end of year one. That’s when we decided to look for a new warehouse space to move into. We found a 5000 square foot space in Pompano Beach.
It was quite a big jump for us to move to a new location. The space is bigger and so are the expenses. Fortunately, we adapted really fast and the transition went really well. By the end of year two, we ended up tripling what we made the previous year!
At that point, I was able to start hiring people to help me with the business. Throughout the years, we’ve had a great team of people who’ve been with us for a long time.
In the first three to four years, we continued to grow the business at a nice rate and then hit a little bit of a snag in 2014. That’s when I decided to really dive into the work with a business coach and really look at growing my business to the next level.
In 2015, we started hiring salespeople and had some big sales events to break our old sales goal. And break we did! We ended up achieving $2 million in revenue!
We really rely on our excellent people to deliver excellent experiences: our traders, designers, builders, contractors, and the Foundation Flooring team. Because of these wonderful people, our client base continues to grow along with our referrals and our reviews.
We are always attentive and ready to help customers to support their needs and make their spaces look good.
Today, we have a state-of-the-art showroom that focuses mostly on our three biggest product categories: wood, tile, and vinyl.
Not only that, you can even visit our showroom virtually!
We also do carpet laminate and other commercial/residential flooring products and countertops.
We have a great team in place we’re very thankful for an amazing 10 years in business. We look forward to more years down the road.
From the bottom of our hearts and on behalf of the Foundation Flooring team, thank you!
– Matt Jorgensen,
Foundation Flooring CEO